International Women's Day/No More Page 3

I've been avid follower of the No More Page 3 Campaign for a long time now, and I wanted to contribute creatively to the cause. I spoke to the creators of the campaign who said that they would only be interested in ideas that do not focus on using women's bodies to draw attention - as it would be contradictory - so with this is mind, I set about coming up with an eye-catching design that could also integrate itself in 'real-life' e.g not just printed collateral.

With International Women's Day (IWD) approaching (March 8th) I decided to combine both causes with a focus on the objectification of women.

Working backwards, my final designs focused on the use of paper-chain women, which were used in different ways to reflect the three messages for my poster series. I thought that these paper-chain women not only represented the joining of people and of society, but could also be used as an eye-catching and decorative piece. I set about decorating an area near Southbank, London, which was chosen because of the various events in the area focusing on IWD.



My scamps and initial ideas follow, of which I found there could be quite a scope for flexibility of the original idea, given more time, a team, and a slightly bigger budget for materials..!

Fun fact: the 250 paper women took me 2 weeks of evenings/weekends to cut out by hand (I work full-time anyway), and were made from a roll of white wallpaper since it needed to be thicker than regular paper to stand up to being hung on railings in the wind.

Je Suis Charlie

As a big supporter of free-speech, I was one of the millions shocked by the attack on the Charlie Hebdo offices in Paris - particularly after having left Paris less than 24 hours before it happened.

Eyeka then set a brief for creatives simply "to show your support to creativity and freedom of speech" which is what I did.

I went through a mass of various ideas (see ideas and scamps below) but as a huge believer of 'less is more', I finally settled on something that seemed poignant yet simple.

Shrek the Musical Typography

So I first saw Shrek the Musical when a friend bought the DVD round to watch. I had seen the animated films and thought they were great stories, but didn't see how it could work as a musical.

OH MY GOODNESS. I fell completely in love and finally went to see it live in Oxford in September. Everything was perfect; from the costumes, to the music, the characters, the acting, to the astoundingly creative sets, to the very toungue-in-cheek humour which worked for audiences of all ages. But behind all this was still a great story about learning to love yourself for who you are.

The lyrics in particular for me I found very beautifully written, so much that I was inspired to use some of my favourite lyrics to create some typographical visuals. Credit for the fontface goes to Kevin Wilson.