____This was a 48-hour project for an interview, to create a working iPhone application based on the theme 'Space'. This could be taken in any direction (eg. outer space, personal space, etc) and had to be put together on the The App Studio's special iPhone creation system.
I decided to create an outer-space estate agent, that sells property on other plants for those wanting to relocate somewhere out of this world..
There's loads of things that, given more time, would have been altered, but the ideas were there and was a lot of work for what was less than 48 hours in total (minus the sleeping).
The main button
The 'Splash' Screen for my app, followed by the main homepage, which each icon clickable to take you to that planet.
With more time, I would have made the icons larger and easier to press (average fingerprint size), and obviously with more icons, planets larger and easier to navigate.
Pluto and Moon pages.
Earth and Saturn pages.
May have had a bit of fun Photoshopping the About Us and Contact page..
Created the buttons myself using various Photoshop tools including the look as if they've been actually pressed.
I completed a small book to keep my development work together, starting with some research.
Initial ideas
Logo and Brandname ideas
Page ideas
____This self-initiated brief set the task to create a series of campaign posters, raising awareness of Skin Cancer and the dangers of sun bathing. The orignals were completed in May 2007. Right in time for summer, ho hum.
I set about trying to steer clear of what existing examples of these sort of campaigns had done previously: shock tactics. We're becoming immune to shock tactics these days, and I felt it needed an entirely different take, but I needed it to be memorable in some way and eye-catching too.
Using symbolism for people sunbathing, I ended up at bread in the toaster, getting.. well, toasted or burnt. Addorning sunglasses, etc, the little pieces of bread took on more human-like characteristics, which is where it began to work in my favour, and become eye-catching, as well as humorous, which is where I think I succeeded in avoiding shock tactics and creating an effective series of posters.
I am also very pleased to announce that my work has been shown to the Karen Clifford Skin Cancer Charity, otherwise known as 'SKCIN', and they are very keen to use the campaign in the near future.
Watch this space :)
I was even asked to Photoshop it on a fake billboard to see its effectivity.
My tutor thought I was absolutely crackers when he saw my little toast-with-sunglasses-on scribbles on my ideas page, but he seemed to love it once it was done! So much so that one of the originals resides in a frame on the wall at college :)
____As the first piece of advertising I ever did (2005), I feel this went quite well, and is still one of my favourite pieces to date. We were given a slap wrist if we went anywhere near a Mac for this project, and so everything had to be done by hand, including the type (which I could do a lot better nowadays!).
The brief was basically to create a series of posters to raise awareness of the 'UK Debt Meltdown'. Simple. I set about which a range of ideas but settled upon my finding debt being referred to as "in the red". This set off an idea which was simple but effective, in purely using colour as the attention grabber.
Note to self: Never underestimate the power of colour.
It was during the concept and creation of these that I really began to enjoy advertising, and I realised I quite liked illustrating even with markers too!
Note to self: Use this illustration style again in future.
