Santander Infographics Collection

Please find below a collection of just some of the infographics I created for Santander in their original iconic style. The statistics were given to me and then it was up to me to scamp out a series of ideas before designing them digitally.

SCCB Infographics

The Santander Corporate & Commercial style is very minimalist, which meant that when I was asked create some infographics for them, the style of the designs came easily.

Using the statistics given, I created three different ways of presenting the information in order to send the messages in clear but also aesthetically pleasing ways.

Santander HR: Career Choices

Santander proposed the brief from Human Resources to promote their 'Career Choices' campaign internally. They required a range of collateral, from print to digital to animation. The following is a selection from each.

Intranet illustration
Firstly I was asked to illustrate a series of real Santander branches which were going to be featured on the company's intranet. These were then put together into a webspace connected by cartoon streets featuring objects and characters. When the viewer's cursor rolled over an individual branch, the red sections of it were activated to show that it was clickable.




Design for print
The illustrations from the intranet were then translated into print onto both large-scale (toolbox) and very small-scale (jelly-bean box) boxes, as well as further design for an associated Z-Card.




Storyboard for animation
Finally, I was provided with a script to which I had to use the street designs to create a storyboard for an animated film. Although the script was very precise, the illustrations provided great flexibility into what transitions could happen and how. A voice over was later recorded which explained the journey to the viewer.

Santander HR: Screensaver Storyboard

Following on from the Community Engagement Toolkit, the style was then extended into a new brief of a screensaver to promote the '3 e's': Education, Employment, Enterprise. I then designed each slide and created a storyboard that would explain in detail how each piece was to be animated. The animations needed to be simple as the client's computers had limited memory space.

Santander HR: Community Engagement Toolkit

On a very tight deadline, I was required to create a 28 page A4 brochure in the HR cartoon-people style to promote how branches could get involved in their communities. The client wanted the design to focus more on the building illustrations, so I set about using the provided copy to inform the viewer in an exciting and refreshing way on each spread.

I used various methods and illustration to help me highlight headlines and pull out important point within the text, as well as introducing cartoon polaroid images to hold small photographs that were required on specific pages.





I later created this animated presentation of the brochure in Adobe After Effects in order to promote our design work on a large screen within the business. I used the illustrations themselves as a backdrop so that the brochure could be placed within that 'world' and subtly animated objects such as the car and the clouds on brochure's front cover.

Santander HR: British Heart Foundation

Santander's charity of the year was announced as the British Heart Foundation and we were invited to create their internal collateral to promote their new charity and events.

They required a series of large-scale posters, stationary, as well as digital banners for Santander's intranet. All these had to be created in the brand's then current HR style which was cartoon people. This style had great flexibility and meant all manner of ideas and designs were possible.

I pushed the concept of doing so many 'steps' for charity by using a series of characters all 'stepping' in various ways. Some were images we already owned, some were tweaked so they all looked different and others were drawn from scratch. Placing them in a heart shape to push the charity's image further as well as keeping the colour scheme strict worked to both brand's advantages.

HIV (REVAMP)

I created a poster series for HIV awareness when I was in university. I had already become very attached to design for advertising and wanted to pick a tricky subject which had been done many times before, but to do it in a different way. I chose a new angle on the subject, researching statistics and realising that a lot of the spread of the virus is ignorance and a plain unawareness that they have it at all. Whilst this was the right way to go, I originally had too many ideas all rolled into one and what I really needed to do was the keep things simple.

In this revamp, I continued the target audience (as those who are simply unaware of their virus, and of course the suggestion that they could very easily pass it onto their partner without meaning to), but looked at some great use of stock imagery which could help me to send the right message in a very 'romantic' way. The three poster ideas were chosen as typical 'coupley' images, using photoframes, flowers and cards as a basis for the copy "You're the reason I live, and the reason I die."



These ideas could easily be translated into design for a website, digital banner, leaflets within a doctor's office, at student unions, fresher fayres or in freebie packs.

Below are just some of my initial ideas and rough scamps that I needed to get down on paper. Not only are there notes and drawings for concepts, but also ideas the angle of photography, and how a leaflet design could work.



Please note that all photographs belongs to Shutterstock.