Sunday 3 May 2015

International Women's Day/No More Page 3


I've been avid follower of the No More Page 3 Campaign for a long time now, and I wanted to contribute creatively to the cause. I spoke to the creators of the campaign who said that they would only be interested in ideas that do not focus on using women's bodies to draw attention - as it would be contradictory - so with this is mind, I set about coming up with an eye-catching design that could also integrate itself in 'real-life' e.g not just printed collateral.

With International Women's Day (IWD) approaching (March 8th) I decided to combine both causes with a focus on the objectification of women.

Working backwards, my final designs focused on the use of paper-chain women, which were used in different ways to reflect the three messages for my poster series. I thought that these paper-chain women not only represented the joining of people and of society, but could also be used as an eye-catching and decorative piece. I set about decorating an area near Southbank, London, which was chosen because of the various events in the area focusing on IWD.

Image and video hosting by TinyPic

My scamps and initial ideas follow, of which I found there could be quite a scope for flexibility of the original idea, given more time, a team, and a slightly bigger budget for materials..!

Fun fact: the 250 paper women took me 2 weeks of evenings/weekends to cut out by hand (I work full-time anyway), and were made from a roll of white wallpaper since it needed to be thicker than regular paper to stand up to being hung on railings in the wind.

Image and video hosting by TinyPic