As I mentioned on my website, the Customer Charter was an opportunity for us to expand on the new Fuelling Business Ambition brand, which up until this point had been very strict and 'templated'. We then decided to experiment by enlarging headlines, mixing images with text, pulling out quotes, using full bleed images and more.
Below are some more samples of the inside pages.
Above is an example of an emailer invite created for Santander Corporate & Commercial.
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