Saturday, 17 May 2014

Hidden Spire

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Just before Christmas time I was commissioned to create some tarot card character designs for the play Hidden Spire at the Old Fire Station in Oxford. Above are the finished products.

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They needed to be realistic representations of each character in the play, but digitally illustrated to match a particular chosen style. I was given some reference photos of the characters to work with (see above), and had to add their costume in at a later date once it was confirmed what they would be wearing for their performances. I completed my designs by handdrawing the outlines of the characters, filling in colour, texture, tints and tones in Adobe Photoshop.

Given more time to work on this I would have loved to have created different background clock-related designs (as the play is set in a clock shop) reflecting each character's personality.

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The above set design was created by the amazing Lisa Thomas.

Sunday, 11 May 2014

Credit Scoring Leaflet

The Credit Scoring leaflet began life as a Santander branded item, which after a short amount of time was changed so that it was going to be a governmental piece outside of Santander. This meant we had to come up with an entirely new style for the layout, with new fonts and colours. We had to source new imagery that could illustrate 'small business' but make sure that these industries did not clash with the ones we already used for Santander. I'm proud to say we got great feedback, so please see the inside pages below.  photo CreditScoring1.jpg

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Santander SCCBB

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As I mentioned on my website, the Customer Charter was an opportunity for us to expand on the new Fuelling Business Ambition brand, which up until this point had been very strict and 'templated'. We then decided to experiment by enlarging headlines, mixing images with text, pulling out quotes, using full bleed images and more.
Below are some more samples of the inside pages.

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Above is an example of an emailer invite created for Santander Corporate & Commercial.

Santander Infographics

One of the great things about working on the Santander account is that it has opened my eyes to the world of infographics. The simple ways of illustrating information is something I love coming up with and certainly reinforces the 'less is more' theory. They've even inspired a lot of the design on my new website. The following were all created for Santander's Facebook pages.

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Two options for the 'The least expensive towns to refuel' infographic. The first one was chosen.

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'The most expensive towns to refuel' infographic. Unfortunately I live right between 2 of those places.

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Above is how my petrol infographic ideas were born! Various doodles on my notepad depicting roadsign shapes, roundabouts and other related icons.

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The above and below infographics were based on tips quoted from customers on the Santander Facebook page.

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The above scamp shows my thinking through from 'pie' charts to chef hats, and the original brainstorm that led to my idea of the 'fuel gage' on the trolley depicting how hungry someone is.

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The above was an infographic for the Santander Student Facebook page. It was required to show where and when in the UK you could celebrate Chinese New Year, and also that you could travel by train (and therefore that you could use your student discount to do so)...

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I did so (as above) by brainstorming different classic Chinese themes and icons and then came up with the Chinese calendar, which is when I worked the information into my own version.

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I was asked to do these presentation slide infographics to illustrate the facts and figures of work that we do at Hogarth on the Santander account. I wanted to join together these facts into a 'journey' of information and so created a line that should be followed with highlighting icons throughout.

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The infographics were born on my notepad as above.
P.S Please ignore the great dark twirly thing, I think I was waiting for something to load/uncrash.

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And finally, a simple infographic showing how house prices have risen over the past few decades.