The infographics were based on the HRSA's logo which uses simple vector horse silhouettes in different tones of blue. These will be developed into a short animated video in order to combine all 4 messages into one. In the near future I would like to develop another series of infographics aimed at the horse riders to show them how they be safer on the roads.
I had a vague idea of the 4 facts I wanted to cover from the start, but the copywriting and visuals began life in my little notebook (always thinking on the go!) as illustrated below.