This is How I See it

Sunday, 11 May 2014

Credit Scoring Leaflet

The Credit Scoring leaflet began life as a Santander branded item, which after a short amount of time was changed so that it was going to be a governmental piece outside of Santander. This meant we had to come up with an entirely new style for the layout, with new fonts and colours. We had to source new imagery that could illustrate 'small business' but make sure that these industries did not clash with the ones we already used for Santander. I'm proud to say we got great feedback, so please see the inside pages below.

Santander SCCBB

As I mentioned on my website, the Customer Charter was an opportunity for us to expand on the new Fuelling Business Ambition brand, which up until this point had been very strict and 'templated'. We then decided to experiment by enlarging headlines, mixing images with text, pulling out quotes, using full bleed images and more.
Below are some more samples of the inside pages.

Above is an example of an emailer invite created for Santander Corporate & Commercial.

Santander Infographics

One of the great things about working on the Santander account is that it has opened my eyes to the world of infographics. The simple ways of illustrating information is something I love coming up with and certainly reinforces the 'less is more' theory. They've even inspired a lot of the design on my new website. The following were all created for Santander's Facebook pages.

Two options for the 'The least expensive towns to refuel' infographic. The first one was chosen.

'The most expensive towns to refuel' infographic. Unfortunately I live right between 2 of those places.

To the left is how my petrol infographic ideas were born! Various doodles on my notepad depicting roadsign shapes, roundabouts and other related icons.

These infographics were based on tips quoted from customers on the Santander Facebook page.

This scamp shows my thinking through from 'pie' charts to chef hats, and the original brainstorm that led to my idea of the 'fuel guage' on the trolley depicting how hungry someone is.

The Chinese New Year infographic was created for the Santander Student Facebook page. It was required to show where and when in the UK you could celebrate Chinese New Year, and also that you could travel by train (and therefore that you could use your student discount to do so).

I did so by brainstorming different classic Chinese themes and icons and then came up with the Chinese calendar, which is when I worked the information into my own version.

I was asked to do these presentation slide infographics to illustrate the facts and figures of work that we do at Hogarth on the Santander account. I wanted to join together these facts into a 'journey' of information and so created a line that should be followed with highlighting icons throughout.

The infographics were born on my notepad as above.
P.S Please ignore the great dark twirly thing, I think I was waiting for something to load/uncrash.

And finally, a simple infographic showing how house prices have risen over the past few decades.

Friday, 27 July 2012

Peace One Day

____ Time to tackle a new brief! I saw the opportunity in the D&AD White Pencil 2012 Brief: Peace One Day.

The objective being: "Grow awareness of and engagement with, Peace Day, establishing September 21 as a global, self-sustaining, annual day of peace, when everyone can take action to end conflict in their own lives and in the lives of others."

I realised what importance this topic had to the world and what it meant, and with such a wide target audience to cover, I set about coming up with some creative ideas..

It started with a mindmap.. as always, and the first scribbles on the right depict what we could do with obsolete weapons once we have World Peace and there is no use for weapons anymore.. Plus a quick doodle of Banksy's famous flower-throwing rebel.

Left: Poppies, the flower of rememberance, quick ideas on how they could promote Peace Day (21st September).
Right: Depicting 'Death to War'/'Death to Violence' I drew a gun in a coffin, perhaps thinking the copyline for the ad could be on a gravestone or engraved on the coffin.

Left: 'Put down your weapons and make Peace' - the visual is a peace dove made up of weapons. Although I liked this idea and thought it would make a great visual, I wasn't sure if the dove was restricted to only Christianity, and didn't want to exclude any other religions or cultures.
Right: Trying to use the dove as a 'caged' bird, freedom = peace.

Left: Another mind map plus another idea stemming from the 'Death to Violence' concept, a white sheet covering a gun, with the outline still evident, the slogan reading 'Rest in Peace'.
Right: The idea that the annual day of Peace Day is also the Superheroes day off/holiday because no one is using violence that day. I also drew a 'stop' button, hinting at the 'ceasefire' of the day.

Left and Right: Using the notion that weapons will become obsolete and to encourage people to 'put down their weapons'/throw them away, I thought of editing the traditional litter bin symbol to a man throwing away his gun. This could then be extended by incorporating a large, oversized bin into a town centre, featuring the edited symbol, slogan, logo and date of Peace Day.

Left: Going back over anything I might have missed with another mind map.
Right: Looking back over my best 6 ideas and deciding which ones to pursue with a pros and cons list.

Left: Choosing to look deeper into the Superhero idea.. another mind map! This time focusing on the elements of superheroes that I could work into the idea or that might spark off others.
Right: Looking at using the 'mask' as a carrier for the detailed information. These could be used as rather unique hand-outs and flyers, and because they can be worn and would be so different to normal flat, paper flyers, there's a likelyhood that the message would last longer/go further because it's a keepsake piece of design, even if the taker of the flyer isn't that interested initially.

Left: Looking at existing examples of mask design for shape, etc.
Right: Trying to incorporate the Peace One Day logo into the mask, slightly unsuccessfully, but it could be that the mask is a cooler shape/design for aesthetics, but it uses the colour scheme of the logo to link the two together.

Going back to the idea that Peace Day is also the Superheroes day off, I play with some quick fineliner sketches of classic superheroes chilling in deck chairs...

... and incorporate how each superhero might relax. Wonderwoman would have her own custom-made bikini of course..!

Left: Fiddling with how it could look if the Superheroes are the ones handing out the flyers. This, since they are famous, colourful, bright and would stand out so much on the highstreet, could really grab a lot of attention to the cause.
Right: And I decided that they need to be in much more 'Superhero'-like poses.

Another idea to branch off from this is how a poster for this campaign could work. A spoof of the traditional Lord Kitchener/Uncle Sam "We Need You" war poster, could easily be curbed to use (for example) Batman, telling the audience that "We Need You to Save The World", and obviously it would continue to advertise Peace Day being on September the 21st.

The campaign development continues....

Thursday, 26 July 2012

Corporate Innovations

____ I just met today with the lovely people at Corporate Innovations who kindly interviewed me. I completed their brief which was to create a mood/storyboard and an A4 incentive poster.

Above is the hand-sketched moodboard illustrating the features and colours of Las Vegas. In doing so it brought together the elements of what could be featured on the poster.

Using the neon Las Vegas signage, I edited the infamous sign to feature the main text for the poster, and so kept this consistency using a slight glow-effect on the body copy to keep within this theme. The idea is that the sales agents have to 'use'/sell the phones in order to access the prize of a trip to Las Vegas. What they 'get out of it' is what is emerging from the phone screen itself, e.g the Las Vegas night scene, dancer illustrating the show and the limo.

Given more time I would rewrite the copy, expanding on it slightly and perhaps even using a better fontface for it. There could be more images from the moodboard emerging from the phone on the poster, and because it's '3' who are hosting the incentive, their logo needs to be on the poster too.

Sunday, 29 April 2012

Harry Potter - Shake it Out

____As I am very influenced by music, especially in visual terms, I decided it was time I joined the army of fan-video makers and did my own! Whenever I heard this song, I saw this, and it's wonderful to be able to get the images out of my head and onto the screen for others to see. This was all edited in Adobe Premiere Pro, enjoy!

Saturday, 31 March 2012

Thunder Work

____
Over my time working for Thunder Design, I have been very priviledged to work on some wonderful blue-chip brands such as Yves Saint Laurent, Décleor, Carita and more. Here are just some samples of my design and artworking jobs below.