In this revamp, I continued the target audience (as those who are simply unaware of their virus, and of course the suggestion that they could very easily pass it onto their partner without meaning to), but looked at some great use of stock imagery which could help me to send the right message in a very 'romantic' way. The three poster ideas were chosen as typical 'coupley' images, using photoframes, flowers and cards as a basis for the copy "You're the reason I live, and the reason I die."
These ideas could easily be translated into design for a website, digital banner, leaflets within a doctor's office, at student unions, fresher fayres or in freebie packs.
Below are just some of my initial ideas and rough scamps that I needed to get down on paper. Not only are there notes and drawings for concepts, but also ideas the angle of photography, and how a leaflet design could work.
Please note that all photographs belongs to Shutterstock.